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ATS vs CRM: What You Should Choose

min read
Jun 30, 2023
ATS vs CRM: What You Should Choose
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ATS and CRM are two essential software systems that serve different purposes in an organization. ATS stands for Applicant Tracking System, while CRM stands for Customer Relationship Management.

The evolution of technology has revolutionized the way businesses operate, prompting the widespread adoption of ATS and CRM tools. This blog post explores the key features and functionalities of ATS and CRM systems, emphasizing their roles in enhancing recruitment and customer management processes. Discover effective strategies for automating the recruitment process in How to Automate the Recruitment Today.

ATS vs CRM involve data management, they serve distinct purposes and cater to different aspects of business operations. Understanding the nuances of ATS vs CRM empowers organizations to effectively leverage ATS and CRM tools to optimize their recruitment strategies and cultivate meaningful customer connections. While both are designed to manage data and improve processes, there are significant differences between ATS vs CRM.

What Is ATS?

An ATS is a software application used by recruiters and hiring managers to manage the recruitment process. It automates the entire recruitment process, from posting job listings to collecting and screening resumes, scheduling interviews, and communicating with candidates. ATSs help streamline the hiring process, allowing recruiters to quickly identify qualified candidates and move them through the hiring pipeline efficiently. They also provide valuable data and analytics on recruitment metrics, helping organizations optimize their hiring strategies and improve their overall recruitment performance.

What Is CRM?

CRM and ATS software have some differences. Thus, CRM is a software system that enables businesses to manage customer interactions and relationships throughout their customer journey. It is designed to help companies improve their customer engagement and retention by automating and streamlining various business processes, such as sales, marketing, and customer service.

With a CRM system, businesses can track customer interactions and gain insights into customer behavior, preferences, and needs. This information can be used to improve customer experiences and personalize interactions. CRM software typically includes features such as lead management, sales forecasting, marketing automation, and customer service management.

Overall, CRM software helps businesses to better understand their customers and build stronger relationships with them, which can ultimately lead to increased customer loyalty and revenue.

Benefits of ATS

An Applicant Tracking System is a software application type designed to help streamline the hiring process. It provides a platform for recruiters to manage and organize job postings, resumes, and candidate information in a centralized location. Here are some of the benefits of using an ATS:


An ATS solution automates many aspects of the recruiting process, saving recruiters time in reviewing resumes, screening candidates, scheduling interviews, and tracking candidate progress.

Better organization

ATS enables recruiters to keep track of all candidate information in one centralized location, allowing for better organization and easier access to data.

Improved candidate experience

With an ATS, candidates can apply for jobs online and receive updates on their application status. It also enables recruiters to quickly communicate with candidates, ensuring a better overall experience.

Reduced hiring costs

An ATS can reduce the cost of recruiting by eliminating the need for manual processes such as sorting through resumes and posting job listings on multiple platforms.

Better hiring decisions

ATS can help recruiters make better hiring decisions by providing more information on candidates, such as their skills, experience, and qualifications.


Challenges of ATS

An ATS is a software application designed to help recruiters and hiring managers manage and streamline their recruitment processes. While ATS systems can offer a variety of benefits, they also come with some unique challenges.

Limited keyword search

ATS systems typically scan resumes for specific keywords to identify qualified candidates. However, this approach can sometimes overlook well-qualified candidates whose resumes don't match the exact keywords.

Data privacy concerns

ATS systems are designed to collect and store sensitive personal information about job candidates. Therefore, it's essential to ensure that data privacy policies are in place to protect candidates' personal information.


Implementing an ATS can be costly, especially for smaller businesses with limited budgets. Additionally, some ATS vendors may charge additional fees for features such as integration with other software or customization.

Benefits of CRM

Customer Relationship Management helps businesses manage their interactions with customers and potential customers. The use of CRM software has become increasingly popular as it offers various benefits to businesses of all sizes. Here are some of the top benefits of CRM:

Improved customer relationships

CRM software enables businesses to keep track of customer interactions and preferences, which helps to build stronger relationships with customers.

Increased sales

By providing detailed customer information and insights, CRM software helps businesses to identify new sales opportunities and close deals faster.

Better communication

CRM software provides a centralized database of customer information, making it easier for different teams within a business to communicate and collaborate effectively.

Enhanced customer service

With access to customer information and insights, businesses can respond to customer inquiries and complaints more effectively, leading to higher levels of customer satisfaction.

Improved marketing

CRM software provides valuable insights into customer behavior and preferences, enabling businesses to create targeted marketing campaigns and improve their overall marketing strategy.

Challenges of CRM

Customer Relationship Management software is designed to help businesses manage customer interactions and relationships effectively. However, like any technology, it is not without its challenges. Here are some of the common challenges that businesses face when implementing CRM:

Data Quality Issues

One of the biggest challenges that businesses face with CRM is ensuring the accuracy and completeness of customer data. Incomplete or incorrect data can lead to ineffective marketing campaigns, missed opportunities, and poor customer service.

User Adoption

A CRM system is only effective if it is used consistently and correctly by employees across the organization. However, many businesses struggle with getting their employees to adopt the system and use it consistently.

Integration with Other Systems

Most businesses use multiple systems to manage different aspects of their operations, and integrating these systems with the CRM can be a challenge. The lack of integration can lead to silos of data, duplication of effort, and reduced efficiency. This is very important drawback when choosing between ATS and CRM systems.

ATS and CRM: Comparing Table

ATS vs CRM battle has a real background due to their differences and use cases. Let’s consider the main difference between ATS and CRM in detail:

As you can see, CRM and ATS software has some distinctions that you have to consider before choosing the most suitable option for your company.


Thus, the main difference between ATS and CRM is their intended use. ATS is designed for recruitment and hiring processes, while CRM is designed for managing customer relationships and increasing sales. While there may be some overlap in functionality, choosing the right system for your organization depends on your specific needs and goals.

Axterior ATS empowers organizations with seamless end-to-end recruitment management, enabling you to attract, screen, and hire top-tier candidates effortlessly. With its user-friendly interface and robust automation capabilities, Axterior ATS simplifies job pipelines, applicant tracking, and communication with candidates, allowing your hiring teams to collaborate effectively.

While CRM tools focus on customer relationship management, Axterior ATS specializes in optimizing recruitment strategies. It centralizes candidate data, streamlines communication, and provides insightful analytics to make informed hiring decisions. Say goodbye to manual processes and welcome a streamlined, efficient, and data-driven approach to talent acquisition.

Unlock the power of efficient recruitment and gain a competitive edge in the talent market with Axterior ATS today. Your 30 days of the trial period are starting right now!

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