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How To Use Linkedin For Recruitment?

min read
Jun 21, 2023
How To Use Linkedin For Recruitment?
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LinkedIn is a social media platform that is widely used by professionals across the world. It is primarily designed for career-related networking, job search, and recruitment. If you are looking to recruit top talent, then LinkedIn is an excellent place to start. Let’s find out how to use LinkedIn for recruitment.

Is Recruiting on LinkedIn More Effective?

LinkedIn is a professional networking platform where users create and maintain a professional online presence. It is an excellent platform for recruitment as it provides recruiters with access to millions of job seekers globally. LinkedIn as a recruiting tool offer many  features such as job posting, candidate search, and recruitment tools that make it an attractive platform for recruiters. But is recruiting on LinkedIn more effective than other platforms?

The answer is not straightforward as it depends on various factors such as the industry, the type of job, and the target audience. However, several studies suggest that LinkedIn is one of the most effective platforms for recruitment. According to a survey conducted by the Society for Human Resource Management, LinkedIn is the most popular social media platform used for recruitment, with 96% of recruiters using it.

How to use LinkedIn for recruiting? LinkedIn's unique features, such as candidate search and job posting, make it easier for recruiters to identify and attract the right candidates. Recruiters can hire on LinkedIn using LinkedIn's advanced search to find candidates based on their industry, job title, location, and other criteria. This feature enables recruiters to target a specific audience, reducing the time and effort required to find the right candidate.

Additionally, LinkedIn has a professional focus, making it an attractive platform for professionals looking for new job opportunities. Users on LinkedIn are more likely to be active job seekers or passive candidates interested in new opportunities, making it easier for recruiters to reach their target audience.

Overall, LinkedIn is an effective platform for recruitment, but it should not be the only platform used. A multi-channel recruitment strategy is recommended to ensure a broader reach and more diverse pool of candidates.


Pros And Cons of Using LinkedIn For Recruitment

LinkedIn as a recruiting tool and a social media platform has become a popular tool for recruiters to find and connect with potential job candidates. However, as with any recruitment tool, there are both advantages and disadvantages to using LinkedIn for recruitment. Here are some pros and cons to consider:

As you can see, using LinkedIn to recruit offers many great benefits. However, it's important to note that these pros and cons may vary depending on the specific needs and goals of your recruitment strategy. If you want to hire on LinkedIn, define your goals first.

Recruiting in Linkedin or Facebook: Comparing Table

Both LinkedIn and Facebook can be useful for recruitment, but they have different strengths and weaknesses depending on the specific needs of a company. Recruiting with LinkedIn is generally better for professional networking and high-quality candidate sourcing, while Facebook is better for broader reach and cost-effectiveness.

Tips on How To Use Linkedin For Recruitment

LinkedIn is the largest professional networking platform, and it is a crucial tool for recruiters. If you are looking to hire candidates for your organization, here are some tips on how to use LinkedIn for recruitment:

Build a strong employer brand

Your LinkedIn page should showcase your organization's values, culture, and mission. While using LinkedIn to recruit, you should also ensure that your job postings are easy to find and that they accurately describe the position you are hiring for.

Use targeted job postings

How to recruit with LinkedIn? LinkedIn allows you to target your job postings to specific candidates based on their skills, experience, location, and other factors. This helps ensure that your job postings are seen by the right people.

Search for candidates

LinkedIn's advanced search tools allow you to find candidates who meet your specific requirements. You can search for candidates based on their job title, experience, location, skills, and other factors. How to recruit from LinkedIn? Start employing an Applicant Tracking System with an easy-to-use Chrome Extension. With this feature, you can transfer candidate’s info in a few clicks. Read more about the benefits of ATS for sourcing candidates.

Reach out to passive candidates

Recruiting using LinkedIn helps to reach out to passive candidates. You can use LinkedIn's messaging tools to send personalized messages to candidates who are not actively looking for a new job, but they are already in your ATS Talent Pool.

Engage with candidates

You should engage with candidates on LinkedIn by responding to their messages, sharing their posts, and commenting on their content. This helps build relationships and increases the likelihood that they will apply for a job at your organization.

Use LinkedIn groups

Expand your ideas of recruiting using LinkedIn. LinkedIn groups are a great way to connect with candidates who share your interests or work in your industry. You can join groups related to your organization's industry or create your own group to build a community of like-minded professionals.


We have determined today how to use LinkedIn to recruit. In conclusion, LinkedIn is an excellent platform for recruitment. By creating a company page, optimizing it, posting regularly, using LinkedIn Recruiter, joining LinkedIn groups, and asking for referrals, you can attract top talent and build your network on the platform.

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