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How To Build Pipeline Recruitment And Talent Pipeline Strategy

min read
Feb 15, 2023
How To Build Pipeline Recruitment And Talent Pipeline Strategy
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When it comes to successful recruitment and hiring, having a talent pipeline is key. But what exactly is pipeline recruiting? How do you build a talent pipeline? We do our best to answer all these questions!

An effective talent pipeline allows you to reach the right people at the right time to get the best possible candidates for each job opening. Let's examine why building a talent pipeline strategy is important and how to do it.

What Is Talent Pipeline?

Let’s start with talent pipeline definition. Talent pipeline is an organized system for identifying potential candidates for job openings in your company. It allows employers to source potential candidates from their existing network by leveraging referrals and social media channels, as well as from external sources such as career websites or job boards. The goal of the pipeline recruitment is to create an ongoing list of qualified individuals who are ready-and-waiting when positions become available in your organization.

The Advantages Of Building A Talent Pipeline

Building a talent pipeline brings many advantages to organizations that use it correctly. By building out an organized list of potential hires, recruiters can:

  • quickly identify suitable candidates based on their qualifications and experience;
  • reduce the amount of time spent searching for the right candidate when a position opens up, meaning organizations can fill positions faster with less effort;
  • start conversations earlier since they already have access to qualified candidates before openings being posted. which speeds up the recruitment process even further.

Finally, having an established pool of potential hires also gives companies more flexibility when it comes to filling positions, as they don’t have to wait until something becomes available before they start searching for applicants.


Reducing Time-To-Hire

The most obvious benefit of pipeline recruiting is significantly reducing your time-to-hire. You can easily identify potential candidates who meet your criteria and contact them immediately when you have an opening. This saves you time finding qualified applicants and leads to faster hiring decisions. Additionally, having a hiring pipeline gives you access to a pool of experienced candidates that could potentially fit into more than one role at your company. This means you don’t have to start from scratch every single time you need to fill a position; instead, you can tap into your existing talent pool.

How To Build Talent Pipeline: Step-by-Step

Pipeline recruitment involves creating an organized system of sourcing, tracking, and engaging with potential candidates to build relationships before they are even considered for employment opportunities. The key steps in setting up this system include defining target roles and criteria, using multiple sourcing strategies, including referrals, automating processes where possible, tracking candidate progress through each stage of the process, and engaging with potential hires on an ongoing basis via email or social media channels such as LinkedIn or Twitter.

You must take several steps to build talent pipeline effectively:  

  • Establish your criteria. What kind of skillset do you need? What type of culture would be best suited for this position?
  • Reach out through your network. Leveraging referrals is key in pipeline recruiting; make sure to reach out through social media channels as well as traditional methods such as email or phone calls. Provide the hiring channels mostly used by your target audience.
  • Utilize external sources. Take advantage of job boards or other websites where potential candidates may be looking for jobs.
  • Track your progress. Make sure you routinely check back with potential hires and update them on organizational changes.
  • Keep detailed notes on each candidate. Noting down any important details about each candidate will help ensure that you have all the information needed when making hiring decisions.

Thus, pipeline meaning in recruitment is fundamental when applied correctly. We have gathered tips from practitioners regarding the effective talent pipeline strategy. Read below.

3 Tips for Your Talent Pipeline Strategy

From having an effective sourcing process to focusing on relationship-building, here are 3 tips for building a talent pipeline strategy.

  1. Have an effective sourcing process

When it comes to building a talent pipeline strategy, one of the most important things is to have an effective sourcing process. This means having a system in place for proactively identifying and engaging with potential candidates before there are openings available. Reaching out early can give you access to top talent who may not be actively looking but will still be open to the right opportunities. Leveraging a combination of digital tactics such as social media, email campaigns, and webinars alongside more traditional methods such as networking events and referrals.

Aviad Faruz, CEO at FARUZO jewelry company

  1. Leverage social media to reach passive candidates

Since I've built multiple talent pipeline strategies, I can say that one thing is more essential than the others: Leverage Social Media to Reach Passive Candidates. Social media platforms like LinkedIn, Facebook, and Twitter are powerful tools for connecting with potential candidates who may have never heard of your company. Utilizing these sites to post job openings and updates about your business is an effective way to reach passive candidates you may have yet to find through traditional job postings. Also, you can use social media to promote your corporate culture and values, allowing passive candidates to understand better what it would be like to work at your company.

Ben Basic, CEO at Router IP Net

  1. Focus on relationship-building

Building a successful talent pipeline strategy requires a multi-faceted approach that prioritizes relationship-building.

To start, it is important to identify the organizations and communities where your ideal candidates can be found. Make connections with hiring managers, recruiters, and other relevant people in these target areas. Next, engage with potential candidates proactively through events, social media, or other means. Offer valuable content and resources, and take the time to understand their interests and career goals.

Creating a positive candidate experience, both for those who are hired and those who are not, is crucial to building a network of qualified candidates who are more likely to consider future job opportunities with your organization. Tracking and analyzing your efforts and adjusting your recruiting pipeline strategy as necessary is important to continually improve your candidate pipeline.

Alexandra LeBlanc, SEO Strategist at Zen Media

How To Make a Talent Pool More Effective?

If you have challenges with interacting with vast talent pools, we recommend you consider tech tools to simplify the process. Axterior is an online recruitment software that automates recruitment from sourcing to hiring. With this convenient tool, you can keep all-in-one talent pools to manage great candidates for future vacancies with similar requirements.

In addition, it allows to automate the job pipeline and find the best-fit candidates in a few clicks.

You can set up different reminders and customize follow-up letters. Moreover, Axterior improves the accuracy of your data by identifying inaccurate or incomplete records and the cleanup process.

Hire employees 23% faster and use the saved time to improve the onboarding process, enhance the working environment, develop corporate culture, etc.

For more insights on optimizing your recruitment strategy, check out our article.


Building out an effective candidate pipeline requires commitment. Still, with these steps in mind, any HR team can start laying the groundwork necessary for long-term success in recruitment and hiring processes.

Here we’ve explained how to build a candidate pipeline and organize recruitment pipeline management. With an established pool of qualified individuals ready and waiting whenever needed, companies gain flexibility while reducing costs associated with recruiting new employees every time there’s an opening. All in all, creating a strong talent pipeline gives companies more control over their recruitment process while ensuring they always have access to top-quality applicants whenever needed!

Start building yours today so that you can reduce your time-to-hire and get back more hours in your day! Try Axterior recruitment platform for free right now!

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